Using Pinterest to Help You Understand Your Readers/Shoppers
So by now you all know that I'm a huge Pinterest fan...right?! Well today I thought I'd share a quick little blogger or shop owner tip with you, on how you can use Pinterest to gain a better understanding of your readers/customers and what they like. The best part is that you don't even need to have a Pinterest account to put this to use!
Here's how it works: Every time an image from your blog or a product from your shop is pinned, Pinterest adds that item to a feed of all user-pinned items from your blog/shop (this does not work for individual etsy shops unfortunately). So by using this URL and substituting your URL in place of mine you can keep track of what posts/products are sparking your reader's/shopper's interest. Isn't that the sort of thing we always wonder about?! Of course this isn't perfect science (as all your readers/shoppers are not Pinterest users), but it's been a helpful little tool for me to use over the past couple months, and I hope it will come in handy for you too.
Also, it just occurred to me that this tool could be used to check in on the sort of content that is ranking well with others in your shop/blog community. For example, here's a snapshot of some recent pins from Martha Stewart. Just think of all the interesting...or should I say Pinteresting things you can discover! xo Ez
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| by Ez Wednesday, May 25, 2011 
Reader Comments (53)
This is a great tip! I had no idea you could do this.
this is fascinating. (good to know the post that don't have tons of comments aren't necessarily "unpopular.")
Oh hooray! I'm so excited that you all are finding this little trick to be as useful and fun as I have. Thanks for all your comments! xo Ez
Very cool tip for sure!
I'm such a pinterest fan. Such a creative and clever idea to be able to pin inspiration and also to be inspired by other pinners.
I had no idea this was possible! I just did it and was pleasantly surprised with the results. Thanks for passing the info along!
This made my day! I've been wondering if there were a way to see if/what images from my blog had been pinned just out of curiosity. Thanks!
OMG! Thanks for the tip! I don't get many readers, so I was over the moon to discover I've been pinned twice! Nice motivation to keep on blogging...
This is SO HELPFUL! Thank you! Do you think there is a way to do this with an etsy shop URL? I've tried but maybe it doesn't work because of the different URLs for all the different listings?
or maybe I'm doing something wrong. thank you again!
xo
Hi Alison - Unfortunately it looks like it does not work with etsy shops at this time (at least I haven't been able to get it to work). I'm sorry I can't be of more help. xo Ez
EZ, this is awesome! thanks a lot for the tip, I'm using it now and it's so insightful!!
So cool! Thanks so much for sharing this tip!
"pinteresting"! oh my gosh, so cute. & I love this tip! What a good idea. I'm going to play around with it right now!
thanks for the tips, ez!! in fact, i have always wanted to ask you how to do that color breakdown gadget which you ofen attach to the bottom of your inspiration pictures. hope you can share one day! ^^
oh the other day, we took out the blanket you handmade for my daughter when she was born almost 4 years ago, and she was so happy to have found it! slept with it and hugged it all day!!! hahahaa...thanks again!!
Great tip, thank you for sharing! I just tried it with my blog address (well, my old blog address since I just moved!) and found lots of people, a lovely way to get a look at your readers and what the like :)
I just noticed this the other day -- such a cool feature!
Ez,
Thanks for sharing this fantastic tip! It's so cool to see what ideas/photos/products people connect with. Love it!
Thanks again. :)
Whitney
What a great tip! I will be bookmarking that url so I can keep an eye on whats getting pinned on my blog. Thanks Ez! :)
Thanks you for this great tip! Just another reason to love Pinterest.
Wishing you Sunshine & Cheer!
I had no idea! Thanks for sharing, Ez! xo
A friend showed me this a few days ago and it is indeed a wonderful tool. A good way to keep in touch with readers and customers.
I actually found you via Pinterest! I love your site and all of your color inspirations!
I am a new follower :)
Amanda
frillsandfrolic.blogspot.com
that's so cool! I just found out people REALLY liked my valentine cards this year! tHanks for this tip!
Oh that is awesome, I hadn't thought to do that! A thrill to see some of my original photos pinned! yay
oh cool! I didn't know there was a specific URL!! Thanks Ez!