This gorgeous series of cupcake photos by Valerie (a.k.a. Dear New Girl) popped up on flickr the other day and I haven't been able to get the sweet images out of my mind ever since (not that I want to). I wanted to see more so I headed over to Valerie's blog: du bon & du beau, where I quickly discovered (thank you Google Translator) that for this series she used her passion for photography, styling and graphic design to create a mock photo shoot for a fictional brand. Genius! What a great way to think outside the box and create something truly unexpected and wonderful. I love all the special touches and details that she included. Wouldn't you love for her to lend her expertise to your brand identity! Be sure to hop on over to du bon & du beau for more on this story and even more eye candy. Enjoy! xo Ez